What NOT to do when writing for an audience!
A few years ago, I attended Bookmarks Festival of Books & Authors. It was the first time I’d been, and I was only able to stay for a couple of hours. Besides showcasing local and national authors, the festival offered Slush Pile Live (Sponsored by the NC Writers’ Network) for aspiring writers to have their work critiqued. Well, the first 300 words of their work, anyway — anonymously by a panel of agents and editors. If the first 300 words didn't grab them, that writer was probably going to have a hard time getting their book published.
I submitted my 300 words and waited, heart thumping, in the audience for them to randomly pick my work and tear it apart. They never got to mine. But I did learn a lot listening to them tear apart other people’s writing! Here are some writing tips I gleaned from the painful lessons of others. Many of these can be applied to marketing writing, too!
1) Don't start a memoir with a date. So many submissions began with something like, “September 29, 1962” and then went on to describe events chronologically that weren’t super-exciting. A memoir should read like a novel, not just contain a list of dates and events. Similarly, blog articles need to be more than a collection of ideas; they need a beginning, middle, and end and must engage readers.
2) Don’t start your writing with so much excitement that the rest of it can’t possibly live up to that first scene. At least two of the entries started with really gripping, tense scenes. One involved a mystery intruder and a scream from inside the house — the tension was too much, a panelist said. The scream made the story “almost comical” (ouch!). The other started with a gripping car accident which then dwindled when the character just stood around watching the night sky. In any kind of writing, you need to capture readers' attention and maintain it.
3) Don’t start with a boring topic. One submission described a bug in the sink. Another started with the character getting hugely excited about registering a copyright. The panelists didn’t want to hear the rest. The author has to establish why the reader should care about the story, one panelist explained. The first few sentences are a “microcosm” of the work, the other added.
4) Don’t use flat language that tells instead of shows. The unpopular entries didn’t include sensory details to anchor the reader in the scene. They contained clichés and flat declarative sentences that didn’t show the character’s personality. The panelists liked a children’s book entry, told from the point of view of a little girl who’d been struck by lightning while she sat on a fence. The writing was full of color and funny words, specific to that character.
All the panelists had really great suggestions and insights about how to start a piece of writing. The key idea I took away from Slush Pile Live was that you only have a few seconds time to capture a reader’s attention. Every detail and sentence counts, especially when your readers are online. So, make your words count!